b) Origens da Inovação

b.1) Fontes de inovação
b.2) Genesis da Inovação
b.3) Experiência e Empatia com o Cliente para a Inovação
b.4) Stakeholder como Fontes da Inovação
b.5) Criatividade e Inovação

Bibliografia
P0]
& MACMILLAN, I.C.; McGRATH, R.G.; Discovering New Points of Differentiation. HBR, jul-aug 1997
& SAWHNEY, M.; WOLCOTT, R.C.; ARRONIZ, I.; The 12 different ways for Companies to innovate. MIT Sloan Management Review, vol.47, nº 3, 2006, pp. 75-81

[P1]
DRUCKER, P.F.; Inovação e Espírito Empreendedor: Práticas e Princípios. São Paulo: Pioneira Thomson, 1986
__; The Discipline of Innovation. HBR, Vol 76, nº 6, nov-dec 1998, pp. 149-157
LEONARD, D,; RAYPORT, J.F.; Spark Innovation through Empathic Design. HBR, Vol 75, nº 6, nov-dec 1997, pp. 102-113
PRAHALAD, C.K.; The Innovation Sandbox. strategy+business, Special Issue, Autumn 2007, pp. 38-47
PRAHALAD, C.K.; RAMASWAMY, V.; The new Frontier of Experience Innovation. Sloan Management Review, Vol 44, nº 4, 2003, pp. 12-18
KANTER, R.M.; From Spare Change to Real Change: The Social Sector as Beta Site for Business Innovation. HBR, may-jun 1999
THOMKE, S.; Enlightened Experimentation: The New Imperative for Innovation. HBR, Vol 79, nº 2, feb 2001, pp. 66-75
ULWICK, A.W.; Turn Customer Inpuy into Innovation. HBR, Vol 80, nº 1, jan 2002, pp. 91-97

[P2]
Harvard Business Essentials: Managing Creativity and Innovation. Boston, MA: HBS Press, 2003
KELLEY, T.; The Art of Innovation. NY: currency Doubleday, 2001
DUNDON, E.; The Seeds of Innovation. NY: AMACOM, 2002
GAYNOR, G.H.; Innovation by Design. NY: AMACOM, 2002