Prioridades Competitivas
b.1) Trade -offs e Pacotes de Valor
b.2) Qualificadores de Ganhadores de Pedidos
b.3) A Inovação como uma Prioridade Competitiva

Bibliografia

[P0]
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& NOBLE, M.; Manufacturing Strategy: Testing the Cumulative Model in a Multiple Country Context. Decision Scinces, Vol. 26, nº 5, sep-oct 1995, pp. 693-721

[P1]
BOLWIJN, P. T.; KUMPE, T. Manufacturing in the 1990s - Productivity, Flexibility and Innovation. Long Range Planning, v. 23, aug. 1990.
HAYES, R.H.; e SCHMENNER, R.W.; How should you organize manufactiring? HBR, 1978
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WHEELWRIGHT, S.C.; e HAYES, R.H.; Competing throuhg Manufacturing. HBR, jan-feb 1985

[P2]
CLARK, K.B.; Competing through Manufacturing and the New Manufacturing Paradigms: Is Manufacturing Strategy Passé? Production and Operations Management, vol. 5, nº 1, Spring 1996, pp 42-58
GIANESI, G.N.G.; e CORRÊA, H.L.; Administração Estratégica de Serviços. São Paulo: Ed. Atlas, 1994
HAYES, R.H.; et alii; Produção, Estratégia e Tecnologia : em busca da Vantagem Competitiva. Porto Alegre: Bookman, 2008
HAYES, R.H.; PISANO, G.P.; Manufacturing Strategy: At the Intersection of Two Paradigms Shifts. Production and Operations Management, vol. 5, nº 1, Spring 1996, pp 25-41
MILLER, J.G.; e VOLLMANN, T.E.; The Hidden Factory. HBR, sep-oct 1985
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SKINNER, W.; The produtivity Paradox. Harvard Business Review, jul-ago 1986.
SKINNER, W.; The Focused Factory. Harvard Business Review, may-jun 1974.
WHEELWRIGHT, S.C.; BOWEN, H.K.; The Challenge of manufacturing Advantage. Production and Operations Management, vol. 5, nº 1, Spring 1996, pp 59-77