c) Inovação de Valor ( Kim & Mauborgne)

c.1) Oceanos Azuis
c.2) Estratégia do Oceano Azul.

Biibliografia:
P0]
& KIM, W.C.; MAUBORGNE, R.A.; Creating New Market Space. HBR, jan-feb 1999
& _; ; The Blue Ocean Strategy. HBR, Vool.82, nº 10, oct 2004
& MARKIDES, C.C.; Strategic Innovation. Sloan Management Review, Vol. 38, nº 3, Spring 1997, pp. 9-23

[P1]
KIM, W. C.; MAUBORGNE, R.A. Value innovation: The strategic logic of high growth. Harvard Business Review, v. 75, n.1, jan-feb 1997, pp. 103-112
_; ; Strategy, Value Innovation, and the Knowledge Economy. Sloan Management Review, Vol. 40, nº 3, Spring 1999, pp. 41-54
; ; Knowing a Winning Business Idea when You See One. HBR, Vol. 78, nº 5, sep-oct 2000, pp. 129-138
; ; A Estratégia do Oceano Azul. Rio de Janeiro: Editora Campus, 2005.

[P2]
MARKIDES, C.C.; A Dynamic View of Strategy. Sloan Management Review, Vol. 40, nº 3, Spring 1999, pp. 55-63
__; Strategic Innovation. In: ROBERTS, E. B. (Org.); Innovation: Driving product, process, and market change. San Francisco: Jossey-Bass, 2002.