b)+Origens+da+Inovação

__b) Origens da Inovação__
b.1) Fontes de inovação b.2) Genesis da Inovação b.3) Experiência e Empatia com o Cliente para a Inovação b.4) Stakeholder como Fontes da Inovação b.5) Criatividade e Inovação

Bibliografia & MACMILLAN, I.C.; McGRATH, R.G.; Discovering New Points of Differentiation. **HBR**, jul-aug 1997 & SAWHNEY, M.; WOLCOTT, R.C.; ARRONIZ, I.; The 12 different ways for Companies to innovate. **MIT Sloan Management Review,** vol.47, nº 3, 2006, pp. 75-81
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DRUCKER, P.F.; **Inovação e Espírito Empreendedor: Práticas e Princípios**. São Paulo: Pioneira Thomson, 1986 __________; The Discipline of Innovation. **HBR**, Vol 76, nº 6, nov-dec 1998, pp. 149-157 LEONARD, D,; RAYPORT, J.F.; Spark Innovation through Empathic Design. **HBR**, Vol 75, nº 6, nov-dec 1997, pp. 102-113 PRAHALAD, C.K.; The Innovation Sandbox**. strategy+business**, Special Issue, Autumn 2007, pp. 38-47 PRAHALAD, C.K.; RAMASWAMY, V.; The new Frontier of Experience Innovation. **Sloan Management Review**, Vol 44, nº 4, 2003, pp. 12-18 KANTER, R.M.; From Spare Change to Real Change: //The Social Sector as Beta Site for Business Innovation//. **HBR**, may-jun 1999 THOMKE, S.; Enlightened Experimentation: The New Imperative for Innovation. **HBR**, Vol 79, nº 2, feb 2001, pp. 66-75 ULWICK, A.W.; Turn Customer Inpuy into Innovation. **HBR**, Vol 80, nº 1, jan 2002, pp. 91-97
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Harvard Business Essentials: **Managing Creativity and Innovation**. Boston, MA: HBS Press, 2003 KELLEY, T.; **The Art of Innovation**. NY: currency Doubleday, 2001 DUNDON, E.; **The Seeds of Innovation**. NY: AMACOM, 2002 GAYNOR, G.H.; **Innovation by Design**. NY: AMACOM, 2002
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