c)+Consequências+da+Inovação

__c) Consequências da Inovação__
c.1) Difusao da Inovação c.2) Defesa da Propriedade Intelectual

Bibliografia:

GRANSTRAND, O.; Innovation and Intellectual Property Rights. In: FARGERBERG, J.; et alii (Eds.); **The Oxford Handbook of Innovation**. Oxford: Oxford University Press, 2005 HALL, B.H.; Innovation and Diffusion. In: FARGERBERG, J.; et alii (Eds.); **The Oxford Handbook of Innovation**. Oxford: Oxford University Press, 2005 ROGERS, E.M.; **Diffusion of Innovations**. NY: Free Press, 2003, 5th Ed. SINGHAL, A.; DEARING, J.W.; **Communication of Innovation: A Journey with Ev Rogers**. New Delhi: SAGE, 2006
 * P1]**

MAHAJAN, V.; PETERSON, R.A.; Models for Innovation Difusion. Newbury CA: SAGE, 1985 MEYER, A.D.; GOES, J.B.; Organizational Assimilation of Innovations: A Multilevel Contextual Analysis. **The Academy of Managemnt Journal**, Vol. 31, Issue 4 (Dec. 1988), 897-923
 * [P2]**