c)+Inovação+de+Valor+(+Kim+&+Mauborgne)

__c) Inovação de Valor ( Kim & Mauborgne)__
c.1) Oceanos Azuis c.2) Estratégia do Oceano Azul.

Biibliografia: & KIM, W.C.; MAUBORGNE, R.A.; Creating New Market Space. **HBR**, jan-feb 1999 & ___________; __________; The Blue Ocean Strategy. HBR, Vool.82, nº 10, oct 2004 & MARKIDES, C.C.; Strategic Innovation. **Sloan Management Review**, Vol. 38, nº 3, Spring 1997, pp. 9-23
 * P0]**

KIM, W. C.; MAUBORGNE, R.A. Value innovation: The strategic logic of high growth. **Harvard Business Review**, v. 75, n.1, jan-feb 1997, pp. 103-112 ___________; __________; Strategy, Value Innovation, and the Knowledge Economy. **Sloan Management Review**, Vol. 40, nº 3, Spring 1999, pp. 41-54 __________; __________; Knowing a Winning Business Idea when You See One. **HBR**, Vol. 78, nº 5, sep-oct 2000, pp. 129-138 __________; __________; **A Estratégia do Oceano Azul**. Rio de Janeiro: Editora Campus, 2005.
 * [P1]**

MARKIDES, C.C.; A Dynamic View of Strategy. **Sloan Management Review**, Vol. 40, nº 3, Spring 1999, pp. 55-63 __________; Strategic Innovation. In: ROBERTS, E. B**.** (Org.); **Innovation: Driving product, process, and market change**. San Francisco: Jossey-Bass, 2002.
 * [P2]**