22010

=**Impacto da Inovação na Competitividade - 2010/2** =



**Objetivos do curso**
**Estudar e debater esse novo campo de conhecimento e ação, resultante do encontro, e mútua influência, das estratégias de competitividade com as estratégias de inovação.**

** Prof. Luiz C. Di Serio ** ** Prof. Marcos Augusto Vasconcellos ** == ==

=**Conteúdo Programático** =


 * Temas Transversais**

Impacto da Inovação na Competitividade GTP: Gestão, Tecnologia e Pessoas

I.1. Capacidade de Inovação / Modelo de Org. Inovadora I.2. Estratégias de Inovação I.3. Gestão da Inovação
 * Organizações Inovadoras**

II.1. Processo e Processos de Inovação II.2. Criatividade / Gestão do Conhecimento II.3. Venture Capital e Inovação
 * Gestão do Processo de Inovação**

III.1. Redes e Competitividade III.2. Alianças Estratégicas / Open Innovation III.3. Redes Sociais
 * Redes Colaborativas de Inovação**

IV.1. Inovação de Valor IV.2. Inovações de Ruptura IV.3. Inovações em Modelos de Negócios
 * Inovação no Modelo do Negócio**

V.1. Competitividade pela Inovação e Sustentabilidade V.2. Ecossistemas de Inovação V.3. “Leading from the Future”
 * What’s Next?**

Estratégias Empresarias Economia da Inovação (VI)
 * Contexto**

**Introdução ao GTP ** **Formação dos Grupos ** **Orientação para os Trabalhos (Provas) ** ||  &  **Módulo I: Leituras / Questões para entrega** ||   ||
 * |||||||||||| **Profs. Luiz Carlos Di Serio e Marcos Augusto de Vasconcellos - 2º semestre 2010 ** ||
 * **DATA ** || **AULA ** || <span style="display: block; margin-bottom: 6pt; margin-left: 0cm; margin-right: 0cm; margin-top: 6pt; text-align: center; text-indent: 0cm;">**MÓDULO** || <span style="display: block; margin-bottom: 6pt; margin-left: 0cm; margin-right: 0cm; margin-top: 6pt; text-align: center; text-indent: 0cm;">**<span style="color: black; font-family: 'Trebuchet MS',sans-serif; font-size: 10pt;">TEMA DA AULA ** || <span style="display: block; margin-bottom: 6pt; margin-left: 0cm; margin-right: 0cm; margin-top: 6pt; text-align: center; text-indent: 0cm;">**<span style="color: black; font-family: 'Trebuchet MS',sans-serif; font-size: 10pt;">Atividades Prep. Aula ** ||  ||
 * <span style="display: block; margin-bottom: 6pt; margin-left: 0cm; margin-right: 0cm; margin-top: 6pt; text-align: center; text-indent: 0cm;">**<span style="color: black; font-family: 'Trebuchet MS',sans-serif; font-size: 10pt;">11.08 ** || <span style="display: block; margin-bottom: 6pt; margin-left: 0cm; margin-right: 0cm; margin-top: 6pt; text-align: center; text-indent: 0cm;">**<span style="color: black; font-family: 'Trebuchet MS',sans-serif; font-size: 10pt;">1 ** || <span style="display: block; margin-bottom: 6pt; margin-left: 0cm; margin-right: 0cm; margin-top: 6pt; text-align: center; text-indent: 0cm;">**-** || <span style="display: block; margin-bottom: 0cm; margin-left: 0cm; margin-right: 0cm; margin-top: 6pt; text-align: center; text-indent: 0cm;">**<span style="font-family: 'Trebuchet MS',sans-serif; font-size: 10pt;">Apresentação da Disciplina **
 * <span style="display: block; margin-bottom: 6pt; margin-left: 0cm; margin-right: 0cm; margin-top: 6pt; text-align: center; text-indent: 0cm;">**<span style="color: black; font-family: 'Trebuchet MS',sans-serif; font-size: 10pt;">18.08 ** || <span style="display: block; margin-bottom: 6pt; margin-left: 0cm; margin-right: 0cm; margin-top: 6pt; text-align: center; text-indent: 0cm;">**<span style="color: black; font-family: 'Trebuchet MS',sans-serif; font-size: 10pt;">2 ** || <span style="display: block; margin-bottom: 0cm; margin-left: 0cm; margin-right: 0cm; margin-top: 18pt; text-align: center; text-indent: 0cm;">**I** || <span style="display: block; margin-bottom: 6pt; margin-left: 0cm; margin-right: 0cm; margin-top: 6pt; text-align: center; text-indent: 0cm;">**<span style="font-family: 'Trebuchet MS',sans-serif; font-size: 10pt;">Organizações Inovadoras: Seminário ** || <span style="display: block; font-family: 'Trebuchet MS',sans-serif; font-size: 10pt; margin-bottom: 6pt; margin-left: 0cm; margin-right: 0cm; margin-top: 6pt; text-align: center; text-indent: 0cm;">Anteprojeto de Pesquisa ||  ||
 * <span style="display: block; margin-bottom: 6pt; margin-left: 0cm; margin-right: 0cm; margin-top: 6pt; text-align: center; text-indent: 0cm;">**<span style="color: black; font-family: 'Trebuchet MS',sans-serif; font-size: 10pt;">25.08 ** || <span style="display: block; margin-bottom: 6pt; margin-left: 0cm; margin-right: 0cm; margin-top: 6pt; text-align: center; text-indent: 0cm;">**<span style="color: black; font-family: 'Trebuchet MS',sans-serif; font-size: 10pt;">3 ** ||^  || <span style="display: block; margin-bottom: 6pt; margin-left: 0cm; margin-right: 0cm; margin-top: 6pt; text-align: center; text-indent: 0cm;">**<span style="font-family: 'Trebuchet MS',sans-serif; font-size: 10pt;">Organizações Inovadoras: Contexto **<span style="font-family: 'Trebuchet MS',sans-serif; font-size: 10pt;">Trabalhos Alunos  || <span style="display: block; margin-bottom: 6pt; margin-left: 0cm; margin-right: 0cm; margin-top: 6pt; text-align: center; text-indent: 0cm;"> & <span style="font-family: 'Trebuchet MS',sans-serif; font-size: 10pt;"> **Estudo de Caso / Questões para entrega**  ||   ||
 * <span style="display: block; margin-bottom: 6pt; margin-left: 0cm; margin-right: 0cm; margin-top: 6pt; text-align: center; text-indent: 0cm;">**<span style="color: black; font-family: 'Trebuchet MS',sans-serif; font-size: 10pt;">01.09 ** || <span style="display: block; margin-bottom: 6pt; margin-left: 0cm; margin-right: 0cm; margin-top: 6pt; text-align: center; text-indent: 0cm;">**<span style="color: black; font-family: 'Trebuchet MS',sans-serif; font-size: 10pt;">4 ** || <span style="display: block; margin-bottom: 6pt; margin-left: 0cm; margin-right: 0cm; margin-top: 6pt; text-align: center; text-indent: 0cm;">**-** || <span style="display: block; margin-bottom: 6pt; margin-left: 0cm; margin-right: 0cm; margin-top: 6pt; text-align: center; text-indent: 0cm;">**<span style="font-family: 'Trebuchet MS',sans-serif; font-size: 10pt;">Organizações Inovadoras: **<span style="font-family: 'Trebuchet MS',sans-serif; font-size: 10pt;">Caso **Fleury** || <span style="display: block; margin-bottom: 6pt; margin-left: 0cm; margin-right: 0cm; margin-top: 6pt; text-align: center; text-indent: 0cm;"> & <span style="font-family: 'Trebuchet MS',sans-serif; font-size: 10pt;"> **Módulo II: Leituras/ Questões para entrega**  ||   ||
 * <span style="display: block; margin-bottom: 6pt; margin-left: 0cm; margin-right: 0cm; margin-top: 6pt; text-align: center; text-indent: 0cm;">**<span style="color: black; font-family: 'Trebuchet MS',sans-serif; font-size: 10pt;">08.09 ** || <span style="display: block; margin-bottom: 6pt; margin-left: 0cm; margin-right: 0cm; margin-top: 6pt; text-align: center; text-indent: 0cm;">**<span style="color: black; font-family: 'Trebuchet MS',sans-serif; font-size: 10pt;">5 ** || <span style="display: block; margin-bottom: 6pt; margin-left: 0cm; margin-right: 0cm; margin-top: 18pt; text-align: center; text-indent: 0cm;">**II** || <span style="display: block; margin-bottom: 6pt; margin-left: 0cm; margin-right: 0cm; margin-top: 6pt; text-align: center; text-indent: 0cm;">**<span style="font-family: 'Trebuchet MS',sans-serif; font-size: 10pt;">G. Processo Inovação: Seminário ** || <span style="display: block; font-family: 'Trebuchet MS',sans-serif; font-size: 10pt; margin-bottom: 6pt; margin-left: 0cm; margin-right: 0cm; margin-top: 6pt; text-align: center; text-indent: 0cm;">Anteprojeto de Pesquisa ||  ||
 * <span style="display: block; margin-bottom: 6pt; margin-left: 0cm; margin-right: 0cm; margin-top: 6pt; text-align: center; text-indent: 0cm;">**<span style="font-family: 'Trebuchet MS',sans-serif; font-size: 10pt;">15.09 ** || <span style="display: block; margin-bottom: 6pt; margin-left: 0cm; margin-right: 0cm; margin-top: 6pt; text-align: center; text-indent: 0cm;">**<span style="font-family: 'Trebuchet MS',sans-serif; font-size: 10pt;">6 ** ||^  || <span style="display: block; margin-bottom: 6pt; margin-left: 0cm; margin-right: 0cm; margin-top: 6pt; text-align: center; text-indent: 0cm;">**<span style="font-family: 'Trebuchet MS',sans-serif; font-size: 10pt;">G. Processo Inovação: Contexto **<span style="font-family: 'Trebuchet MS',sans-serif; font-size: 10pt;">Trabalhos Alunos  || <span style="display: block; margin-bottom: 6pt; margin-left: 0cm; margin-right: 0cm; margin-top: 6pt; text-align: center; text-indent: 0cm;"> & <span style="font-family: 'Trebuchet MS',sans-serif; font-size: 10pt;"> **Estudo de Caso / Questões para entrega**  ||   ||
 * <span style="display: block; margin-bottom: 6pt; margin-left: 0cm; margin-right: 0cm; margin-top: 6pt; text-align: center; text-indent: 0cm;">**<span style="font-family: 'Trebuchet MS',sans-serif; font-size: 10pt;">22.09 ** || <span style="display: block; margin-bottom: 6pt; margin-left: 0cm; margin-right: 0cm; margin-top: 6pt; text-align: center; text-indent: 0cm;">**<span style="color: black; font-family: 'Trebuchet MS',sans-serif; font-size: 10pt;">7 ** || <span style="display: block; margin-bottom: 6pt; margin-left: 0cm; margin-right: 0cm; margin-top: 6pt; text-align: center; text-indent: 0cm;">**-** || <span style="display: block; margin-bottom: 6pt; margin-left: 0cm; margin-right: 0cm; margin-top: 6pt; text-align: center; text-indent: 0cm;">**<span style="font-family: 'Trebuchet MS',sans-serif; font-size: 10pt;">Gestão do Processo de Inovação: **<span style="font-family: 'Trebuchet MS',sans-serif; font-size: 10pt;">Caso **Marcopolo** || <span style="display: block; margin-bottom: 6pt; margin-left: 0cm; margin-right: 0cm; margin-top: 6pt; text-align: center; text-indent: 0cm;"> & <span style="font-family: 'Trebuchet MS',sans-serif; font-size: 10pt;"> **Módulo III: Leituras/ Questões para entrega**  ||   ||
 * <span style="display: block; margin-bottom: 6pt; margin-left: 0cm; margin-right: 0cm; margin-top: 6pt; text-align: center; text-indent: 0cm;">**<span style="color: black; font-family: 'Trebuchet MS',sans-serif; font-size: 10pt;">29.09 ** || <span style="display: block; margin-bottom: 6pt; margin-left: 0cm; margin-right: 0cm; margin-top: 6pt; text-align: center; text-indent: 0cm;">**<span style="color: black; font-family: 'Trebuchet MS',sans-serif; font-size: 10pt;">8 ** || <span style="display: block; margin-bottom: 6pt; margin-left: 0cm; margin-right: 0cm; margin-top: 18pt; text-align: center; text-indent: 0cm;">**III** || <span style="display: block; margin-bottom: 6pt; margin-left: 0cm; margin-right: 0cm; margin-top: 6pt; text-align: center; text-indent: 0cm;">**<span style="font-family: 'Trebuchet MS',sans-serif; font-size: 10pt;">Redes de Inovação: Seminário ** || <span style="display: block; font-family: 'Trebuchet MS',sans-serif; font-size: 10pt; margin-bottom: 6pt; margin-left: 0cm; margin-right: 0cm; margin-top: 6pt; text-align: center; text-indent: 0cm;">Anteprojeto de Pesquisa ||  ||
 * <span style="display: block; margin-bottom: 6pt; margin-left: 0cm; margin-right: 0cm; margin-top: 6pt; text-align: center; text-indent: 0cm;">**<span style="color: black; font-family: 'Trebuchet MS',sans-serif; font-size: 10pt;">06.10 ** || <span style="display: block; margin-bottom: 6pt; margin-left: 0cm; margin-right: 0cm; margin-top: 6pt; text-align: center; text-indent: 0cm;">**<span style="color: black; font-family: 'Trebuchet MS',sans-serif; font-size: 10pt;">9 ** ||^  || <span style="display: block; margin-bottom: 6pt; margin-left: 0cm; margin-right: 0cm; margin-top: 6pt; text-align: center; text-indent: 0cm;">**<span style="font-family: 'Trebuchet MS',sans-serif; font-size: 10pt;">Redes de Inovação: Contexto **<span style="font-family: 'Trebuchet MS',sans-serif; font-size: 10pt;">Trabalhos Alunos  || <span style="display: block; margin-bottom: 6pt; margin-left: 0cm; margin-right: 0cm; margin-top: 6pt; text-align: center; text-indent: 0cm;"> & <span style="font-family: 'Trebuchet MS',sans-serif; font-size: 10pt;"> **Estudo de Caso / Questões para entrega**  ||   ||
 * <span style="display: block; margin-bottom: 6pt; margin-left: 0cm; margin-right: 0cm; margin-top: 6pt; text-align: center; text-indent: 0cm;">**<span style="font-family: 'Trebuchet MS',sans-serif; font-size: 10pt;">20.10 ** || <span style="display: block; margin-bottom: 6pt; margin-left: 0cm; margin-right: 0cm; margin-top: 6pt; text-align: center; text-indent: 0cm;">**<span style="color: black; font-family: 'Trebuchet MS',sans-serif; font-size: 10pt;">10 ** || <span style="display: block; margin-bottom: 6pt; margin-left: 0cm; margin-right: 0cm; margin-top: 6pt; text-align: center; text-indent: 0cm;">**-** || <span style="display: block; margin-bottom: 6pt; margin-left: 0cm; margin-right: 0cm; margin-top: 6pt; text-align: center; text-indent: 0cm;">**<span style="font-family: 'Trebuchet MS',sans-serif; font-size: 10pt;">Redes Colaborativas de Inovação: **<span style="font-family: 'Trebuchet MS',sans-serif; font-size: 10pt;">Caso **Natura** || <span style="display: block; margin-bottom: 6pt; margin-left: 0cm; margin-right: 0cm; margin-top: 6pt; text-align: center; text-indent: 0cm;"> & <span style="font-family: 'Trebuchet MS',sans-serif; font-size: 10pt;"> **Módulo IV: Leituras/ Questões para entrega**  ||   ||
 * <span style="display: block; margin-bottom: 6pt; margin-left: 0cm; margin-right: 0cm; margin-top: 6pt; text-align: center; text-indent: 0cm;">**<span style="color: black; font-family: 'Trebuchet MS',sans-serif; font-size: 10pt;">27.10 ** || <span style="display: block; margin-bottom: 6pt; margin-left: 0cm; margin-right: 0cm; margin-top: 6pt; text-align: center; text-indent: 0cm;">**<span style="color: black; font-family: 'Trebuchet MS',sans-serif; font-size: 10pt;">11 ** || <span style="display: block; margin-bottom: 6pt; margin-left: 0cm; margin-right: 0cm; margin-top: 18pt; text-align: center; text-indent: 0cm;">**IV** || <span style="display: block; margin-bottom: 6pt; margin-left: 0cm; margin-right: 0cm; margin-top: 6pt; text-align: center; text-indent: 0cm;">**<span style="font-family: 'Trebuchet MS',sans-serif; font-size: 10pt;">In. Modelo do Negócio: Seminário ** || <span style="display: block; font-family: 'Trebuchet MS',sans-serif; font-size: 10pt; margin-bottom: 6pt; margin-left: 0cm; margin-right: 0cm; margin-top: 6pt; text-align: center; text-indent: 0cm;">Artigo para Publicação ||  ||
 * <span style="display: block; margin-bottom: 6pt; margin-left: 0cm; margin-right: 0cm; margin-top: 6pt; text-align: center; text-indent: 0cm;">**<span style="color: black; font-family: 'Trebuchet MS',sans-serif; font-size: 10pt;">03.11 ** || <span style="display: block; margin-bottom: 6pt; margin-left: 0cm; margin-right: 0cm; margin-top: 6pt; text-align: center; text-indent: 0cm;">**<span style="color: black; font-family: 'Trebuchet MS',sans-serif; font-size: 10pt;">12 ** ||^  || <span style="display: block; margin-bottom: 6pt; margin-left: 0cm; margin-right: 0cm; margin-top: 6pt; text-align: center; text-indent: 0cm;">**<span style="font-family: 'Trebuchet MS',sans-serif; font-size: 10pt;">In. Modelo do negócio: Contexto **<span style="font-family: 'Trebuchet MS',sans-serif; font-size: 10pt;">Trabalhos Alunos  || <span style="display: block; margin-bottom: 6pt; margin-left: 0cm; margin-right: 0cm; margin-top: 6pt; text-align: center; text-indent: 0cm;"> & <span style="font-family: 'Trebuchet MS',sans-serif; font-size: 10pt;"> **Estudo de Caso / Questões para entrega**  ||   ||
 * <span style="display: block; margin-bottom: 6pt; margin-left: 0cm; margin-right: 0cm; margin-top: 6pt; text-align: center; text-indent: 0cm;">**<span style="color: black; font-family: 'Trebuchet MS',sans-serif; font-size: 10pt;">10.11 ** || <span style="display: block; margin-bottom: 6pt; margin-left: 0cm; margin-right: 0cm; margin-top: 6pt; text-align: center; text-indent: 0cm;">**<span style="color: black; font-family: 'Trebuchet MS',sans-serif; font-size: 10pt;">13 ** || <span style="display: block; margin-bottom: 6pt; margin-left: 0cm; margin-right: 0cm; margin-top: 6pt; text-align: center; text-indent: 0cm;">**<span style="font-family: 'Trebuchet MS',sans-serif; font-size: 10pt;">- ** || <span style="display: block; margin-bottom: 6pt; margin-left: 0cm; margin-right: 0cm; margin-top: 6pt; text-align: center; text-indent: 0cm;">**<span style="font-family: 'Trebuchet MS',sans-serif; font-size: 10pt;">Inovação no Modelo do Negócio: **<span style="font-family: 'Trebuchet MS',sans-serif; font-size: 10pt;">Casos **Burti** e **Google** || <span style="display: block; margin-bottom: 6pt; margin-left: 0cm; margin-right: 0cm; margin-top: 6pt; text-align: center; text-indent: 0cm;"> & <span style="font-family: 'Trebuchet MS',sans-serif; font-size: 10pt;"> **Módulo V: Leituras/ Questões para entrega**  ||   ||
 * <span style="display: block; margin-bottom: 6pt; margin-left: 0cm; margin-right: 0cm; margin-top: 6pt; text-align: center; text-indent: 0cm;">**<span style="color: black; font-family: 'Trebuchet MS',sans-serif;">17.11 ** || <span style="display: block; margin-bottom: 6pt; margin-left: 0cm; margin-right: 0cm; margin-top: 6pt; text-align: center; text-indent: 0cm;">**<span style="color: black; font-family: 'Trebuchet MS',sans-serif; font-size: 10pt;">14 ** || <span style="display: block; margin-bottom: 6pt; margin-left: 0cm; margin-right: 0cm; margin-top: 18pt; text-align: center; text-indent: 0cm;">**V** || <span style="display: block; margin-bottom: 6pt; margin-left: 0cm; margin-right: 0cm; margin-top: 6pt; text-align: center; text-indent: 0cm;">**<span style="font-family: 'Trebuchet MS',sans-serif; font-size: 10pt;">What’s Next: Seminário ** || <span style="display: block; font-family: 'Trebuchet MS',sans-serif; margin-bottom: 6pt; margin-left: 0cm; margin-right: 0cm; margin-top: 6pt; text-align: center; text-indent: 0cm;">Artigo para Publicação ||  ||
 * <span style="display: block; margin-bottom: 6pt; margin-left: 0cm; margin-right: 0cm; margin-top: 6pt; text-align: center; text-indent: 0cm;">**<span style="font-family: 'Trebuchet MS',sans-serif; font-size: 10pt;">24.11 ** || <span style="display: block; margin-bottom: 6pt; margin-left: 0cm; margin-right: 0cm; margin-top: 6pt; text-align: center; text-indent: 0cm;">**<span style="color: black; font-family: 'Trebuchet MS',sans-serif; font-size: 10pt;">15 ** ||^  || <span style="display: block; margin-bottom: 6pt; margin-left: 0cm; margin-right: 0cm; margin-top: 6pt; text-align: center; text-indent: 0cm;">**<span style="font-family: 'Trebuchet MS',sans-serif; font-size: 10pt;">What’s Next: Contexto **<span style="font-family: 'Trebuchet MS',sans-serif; font-size: 10pt;">Trabalhos Alunos  || <span style="display: block; font-family: 'Trebuchet MS',sans-serif; margin-bottom: 6pt; margin-left: 0cm; margin-right: 0cm; margin-top: 6pt; text-align: center; text-indent: 0cm;">Artigo para Publicação ||   ||
 * <span style="display: block; margin-bottom: 6pt; margin-left: 0cm; margin-right: 0cm; margin-top: 6pt; text-align: center; text-indent: 0cm;">**<span style="color: black; font-family: 'Trebuchet MS',sans-serif;">- ** || <span style="display: block; margin-bottom: 6pt; margin-left: 0cm; margin-right: 0cm; margin-top: 6pt; text-align: center; text-indent: 0cm;">**<span style="color: black; font-family: 'Trebuchet MS',sans-serif; font-size: 10pt;">- ** || <span style="display: block; margin-bottom: 6pt; margin-left: 0cm; margin-right: 0cm; margin-top: 6pt; text-align: center; text-indent: 0cm;">**-** || <span style="display: block; margin-bottom: 6pt; margin-left: 0cm; margin-right: 0cm; margin-top: 6pt; text-align: center; text-indent: 0cm;">**Prova Final** || <span style="display: block; font-family: 'Trebuchet MS',sans-serif; margin-bottom: 6pt; margin-left: 0cm; margin-right: 0cm; margin-top: 6pt; text-align: center; text-indent: 0cm;">- ||  ||