b)+Prioridades+Competitivas

Prioridades Competitivas b.1) Trade -offs e Pacotes de Valor b.2) Qualificadores de Ganhadores de Pedidos b.3) A Inovação como uma Prioridade Competitiva

Bibliografia

& BOYER, K.K., LEWIS, M.W.; Competitive Priorities: Investigating the Need for Trade-offs in Operations Strategy. **Production and Operations Management**, vol. 11, nº 1, Spring 2002, pp 9-20 & FERDOWS, L.; MEYER, A.D.; Lasting Improvements in Manufacturing Performance: In Search of a New Theory. **Jornal of** **Operations Management**, Vol. 9; nº 2, april 1990, pp. 168-184 & NOBLE, M.; Manufacturing Strategy: Testing the Cumulative Model in a Multiple Country Context. **Decision Scinces**, Vol. 26, nº 5, sep-oct 1995, pp. 693-721
 * [P0]**

BOLWIJN, P. T.; KUMPE, T. Manufacturing in the 1990s - Productivity, Flexibility and Innovation. **Long** **Range** **Planning**, v. 23, aug. 1990. HAYES, R.H.; e SCHMENNER, R.W.; How should you organize manufactiring? **HBR**, 1978 MILLER, G.M.; ROTH, A.V.; **Manufaccturing Strategies: Executive Summary of the North American Manufacturing Futures Survey**. A Research Report of the Boston University School of Management, Manufacturing Roundtable 1987 SKINNER, W.; Manufacturing: Missing link in Corporate Strategy. **Harvard Business Review,** p. 5-14. mai-jun. 1969. WHEELWRIGHT, S.C.; e HAYES, R.H.; Competing throuhg Manufacturing. **HBR**, jan-feb 1985
 * [P1]**

CLARK, K.B.; Competing through Manufacturing and the New Manufacturing Paradigms: Is Manufacturing Strategy Passé? **Production and Operations Management**, vol. 5, nº 1, Spring 1996, pp 42-58 GIANESI, G.N.G.; e CORRÊA, H.L.; **Administração Estratégica de Serviços**. São Paulo: Ed. Atlas, 1994 HAYES, R.H.; et alii; **Produção, Estratégia e Tecnologia : em busca da Vantagem Competitiva. **Porto Alegre: Bookman, 2008 HAYES, R.H.; PISANO, G.P.; Manufacturing Strategy: At the Intersection of Two Paradigms Shifts. **Production and Operations Management**, vol. 5, nº 1, Spring 1996, pp 25-41 MILLER, J.G.; e VOLLMANN, T.E.; The Hidden Factory. **HBR**, sep-oct 1985 SHAPIRO, C. The theory of business strategy, **RAND Journal of Economics,** v. 20, n.1, p. 125-137, 1989. SKINNER, W.; The produtivity Paradox. **Harvard Business Review,** jul-ago 1986. SKINNER, W.; The Focused Factory. **Harvard Business Review,** may-jun 1974. WHEELWRIGHT, S.C.; BOWEN, H.K.; The Challenge of manufacturing Advantage. **Production and Operations Management**, vol. 5, nº 1, Spring 1996, pp 59-77
 * [P2]**